Google To Treat ‘Mobile-Friendly’ Sites Better Than Those That Aren’t

Aug 16, 2016Mobile, Search Engine Optimization

Honestly, I’m surprised too. But not like totally surprised because for real, that makes sense. The short is that earlier this year Google started ranking websites that are mobile-friendly higher on the SERPs (Search Engine Results Page) than those that aren’t when users search while on a mobile device. So the first question is, what qualifies as “mobile-friendly?” A webpage is eligible for the “mobile-friendly” label if it meets the following criteria, as detected in real time by Googlebot:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

FUN FACT:  Nearly 60% of internet searches are now from mobile devices

Still unsure if your website qualifies? Good news, Google has a mobile website test, click here to test your website. This is just another reason that web designers design websites ‘mobile first.’ FUN FACT: nearly 60% of internet searches are now from mobile devices (source). Yeah, I know!

This is a pretty big deal. This is another step to add to the Search Engine Optimization process. All my websites are responsive (formats to the device you’re on) and mobile-friendly. If you have any questions, leave a comment below or holler at me!

story source