What Makes a Good Logo?

What Makes a Good Logo?

Most potential customers’ initial impression of a company is based on its logo, making it a vital aspect of the brand’s identity. That’s why it’s critical to have a logo that resonates with them and accurately portrays your company. Logo design...
What are Page Roles in Facebook?

What are Page Roles in Facebook?

If you’ve been wondering how to add (or remove) someone from your Facebook Business page, look no further. Here is how to add someone if you’re on a laptop or desktop computer. **Note: In order to add someone so they can manage the page with you, they need...
Does Your Website Build Trust?

Does Your Website Build Trust?

Studies show that approximately 70% users claim that they determine whether a company is trustworthy based on the looks on their website. I know I do. On average, it only takes someone a few seconds to determine whether they want to stay or leave your website—which...
Social proof has a HUGE influence in a customer’s purchase

Social proof has a HUGE influence in a customer’s purchase

This scenario happened last Friday night. Me:  “Want to do pizza tonight?” Wife:  “Sure, from where? Me:  “How about the place around the corner” Wife:  “Ok, what do what do the reviews say?” Boom. The next 43 seconds are spent with my wife and I scanning reviews in...
14 Ways to Create & Maintain Your Digital Presence

14 Ways to Create & Maintain Your Digital Presence

This is a straightforward list of ways to create AND maintain your Digital Presence. Once you start it, you gotta keep up with it. These are actionable. But before you can execute, you need to know what your brand is, what you’re selling and what you stand for....