Let’s face it—today’s consumers are smart, skeptical, and constantly bombarded with ads. Standing out takes more than flashy design and catchy slogans. What really grabs attention (and builds trust)? Real people sharing real experiences. That’s where user-generated...

Meta has recently announced a significant shift in how content performance is measured on Facebook and Instagram, designating “Views” as the primary metric across all content types. Meta is streamlining content metrics across Facebook and Instagram by focusing on...